A future growth strategy of Pernod Ricard.
Whether you are small business or a huge corporation predicting a future growth of your brand is a must. In a modern world brands are more important than 100 years ago. Brands are valuable. Why growing a brand is so important? Consumer market nowadays is so huge and demanding, changing every year with new trends, developments…
Brand portfolio Bacardi LIMITED
Bacardi Limited is the largest American privately held, family-owned spirits company in the world. Initialy it was known for its Bacardi white rum, currently it has a portfolio of more than 200 brands. The company was founded in 1862, it was a family-owned business for seven generations. Currently Bacardi employs 6,000 people, manufactures at 29 facilities in…
Qatar Airways. Module 6.
In this topic lets talk about Qatar Airways and it’s IMC. Qatar Airways is the state-owned flag carrier of Qatar. The airline’s hub is inDoha, Linking over 150 international destinations over the world. Qatar Airways Groupemploys more than 43,000 people. Qatar airways is one of the best airlines in the world. In 2019 it was ratedat number 1…
Emirates
The role of the contact planning and internal marketing of Emirates. https://www.emirates.com/ What is the brand contact and why it is so important? Brand contact is how the brand influence the way people think and perceive the brand. Brand invests time, money and recourses into building contact points which can influence the perception and mindset…
Absolut Vodka
Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is owned by French group Pernod Ricard; they bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold in 126 countries (Source: Wikipedia). In the following video brand ambassador…
Monster Energy (Module 3)
Monster Energy made their way into the market in 2002 (owned and operated by Hansen Beverage Company). As of May 2012, Monster held nearly 35% of the $31.9 billion US energy drink market and nestled itself next to the other top performers as Rock Star and Red Bull. In 2015 Monster Energy was bought by the…
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UCT 2020 